(About 668 Words)

Sharing Your World
Vinny Labash, Sarasota PCUG, Florida
www.spcug.org    
vlabash@comcast.net

If the thought of overcoming technical hurdles has deterred you from creating your own web-based journal, stop fretting.  Modern web tools make creating your own blog easier than it’s ever been.  The term blog is nothing more than a shortened version of weblog.  The term "weblog" was created by Jorn Barger in December 1997, and  Peter Merholz introduced the short version “blog” in 1999.  Blog came to be interpreted also as a verb, to blog, meaning "to edit or post to one's weblog." 

Electronic communities existed long before people discovered the internet.  The AP wire was similar to a large chat room where there were electronic discussions.  Another pre-web electronic community, ham radio, allowed individuals who set up their own broadcast equipment to communicate with others directly. Ham radio also had logs called "glogs" that were personal diaries.  The concept is hardly new.   

Most individuals who use the internet have been like audiences watching TV, passive consumers of content, not active creators.  Those who wanted to become content authors either hired someone to do it for them or went the professional design route, involving applications such as Dreamweaver and FrontPage.  Those with little technical background also had to cope with the complexities of File Transfer Protocol.  These proved to be formidable barriers.  Not only did this remove web publishing from most of the people, it created a high priesthood of webmasters and web designers. Even those with strong technical abilities were faced with content management headaches as their sites grew larger.  

The only tool an ordinary person had to communicate with others on the web was email.  Since web browsers are totally unsuitable for content creation, alternate tools such as Outlook and Eudora were fashioned.  Email was the force that made the web the playground of the common folk.  Its very success may be the cause of its undoing because email is in danger of being strangled by spam.  

The world’s most gigantic digital conversation was born six years ago when blogger.com was started.  At first, hardly anyone noticed.  Thousands of web sites come and go all the time, but blogger.com offered something unique.  Anyone who wanted one could have a free blog.  There was no charge to access the blog creation tools, and the site provided free space to anyone who wanted to host a blog.  Once discovered, millions logged on and created their own web logs.  

Blogs have changed the way educational institutions do research.  Traditional journalists have been blasted out of their comfort zones, being continually challenged to defend their printed statements.  They are now being held to the same standards of accountability they have long demanded from others.  Families are using blogs to keep in touch in ways that were never before possible.  Politicians and political organizations are using blog sites to raise funds.  

Corporate entities are using blogs to find out what excites customers, and to track what they really think about the company and why.  Wisely used, blogs could become the ultimate marketing tool, free of all the negativity associated with spam.  

Starting your own blog is no longer a formidable task.  If you are simply curious and want to see what it’s like to have your own blog, the only investment you need to make is your time.  If you have an irrepressible urge to share your ideas, philosophy, comments or conclusions with everyone else on the planet, you are merely a few short easy steps away.  

Pay homage to the original by visiting http://www.blogger.com and follow directions.  Another direction is to go to Google and search on “starting a blog”.  Your only difficulty will be deciding when, not how, to start.  

There is no restriction against any non-profit group using this article as long as it is kept in context with proper credit given the author.  The Editorial Committee of the Association of Personal Computer User Groups (APCUG), an international organization of which this group is a member, brings this article to you.